Digital Screen Network Questions

What is the Digital Screen Network?
A digital screen network was created by the UK Film Council and Arts Council England; it supplies many independent cinemas with digital projection technology which costs much less than the film reels. There are some provisions that the cinemas with the new technology have to adhere to, such as providing more screening time for more independent films to help the UK audience see more independent films.

How can it help independent producers and exhibitors like Cinema City?
It helps independent producers because they can afford more digital copies than film reels and therefore show a more diverse range of films.

What will it mean for audiences?
The Digital Screen Network gives the audience more chance to view the independent films that are normally harder to come by because of the mainstream films everywhere. The DSN is hoping to increase the audiences viewing of independent films and increase cinema ratings; they want audiences to see a more diverse range of films which gives the audience more of a choice in what they see.

How does your local area benefit?
Norwich is getting two digital ready screens from the DNS which means that the Norwich audience will get to see more diverse independent films in two separate cinemas, this will give audience more choice in what they see and the cinemas can find out what sort of films the Norwich audience likes.

How does it impact your film consumption?
It gives me a greater selection of films to choose from and means that lesser known independent films will be shown which I may want to see.

What will this technology also provide cinemas?
This technology will provide cinemas more chance to diversify their films and attract more viewers to their cinemas as well as the added benefit of finding out which type of film the audience prefers.

What can you suggest this might mean for other technologies?
Digital technology is easier to put out onto the internet and TV than film reels which mean that the cinemas can advertise on the internet or television and even show films on them which increases the potential amount of the viewers.